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Business Analysis
Dabur India is into business of manufacturing and selling of ayurvedic medicines, ayurvedic, natural and herbal personal & health products and processed foods either directly or indirectly through its subsidiaries. ... Dabur has developed considerable expertise in these traditional areas and has well understood the consumer preferences for the traditional ayurvedic remedial measures.
Dabur manufactures over 450 products, mainly ayurvedic, covering a wide range of health and personal care and has manufacturing plants located at 6 different places in the country. Dabur went public in Nov ’93, raising Rs541. ... Dabur Research Foundation, a group company, handles research, product development/ improvement for increasing consumer satisfaction. ... Dabur enjoys an excellent distribution network of over 5500 distributors reaching out to nearly 13,00,000 outlets
o One of the largest FMCG companies in India
Consolidated Turnover of Rs. ... 5 million retail outlets
High penetration in urban and rural areas
o Brand strength
Strong brands in diverse categories of health and personal care
Mother brand “Dabur” trusted for natural and herbal healthcare
Dabur India Ltd. ...
• International Business Division – Dabur’s International Business based in Dubai; having operations in the Middle East, Asia, Africa, Australia. ...
• Foods – Dabur Foods Ltd. ...
DABUR INDIA LIMITED : SUMMARY OF FINANCIALS FOR PAST 6 YEARS (Rs. ... While some players such as Dabur India Limited have achieved creditable top-line growth, the overall industry-level growth has been lower than what might have been expected, given the economic performance of the country. ...
The Technological Environment
To leverage information technology, Dabur had successfully implemented two ERP systems — Baan and MfgPro — in production and distribution respectively in the previous years. ... 0%
Dabur India Limited 31. ... The products are branded and backed by marketing, heavy advertising, slick packaging and strong distribution networks. ... A new brand Shanti Amla, in the amla hair oil category dominated by Dabur, has been launched during FY02 and has been extremely successful. ...
MARKET ANALYSIS
For companies with long-term marketing plans in India, the "consumers" (urban + rural), "climbers" (urban only) and "aspirants" (urban only) classes can be clubbed together to give a market size of around 57 million households (as at 1995-96) which can be said to be the "prime segment" of the Indian consumer market. ...
Dabur has been focusing its marketing strategy on the Consumer Class in India for some time now, but of late they have begun to shift focus to the rural segment which contains much of the Climbers which make up a large portion of the market. Dabur also realizes that Incomes in India are growing and so in order to build brand preference, targeting this class is crucial. ...
• Dabur is also concerned about the adverse impact that counterfeit, spurious and low quality products can have on credibility of this entire industry, and hence its growth. ...
• Export potential
• Increasing income levels will result in faster revenue growth
• Dabur believes that the consumption of consumer goods has reached an inflexion point, and the sector is at the cusp of significant growth.
Approximate Word count = 2995
Approximate Pages = 12
(250 words per page double spaced)
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