swot analysisi BENZ
SWOT analysis Strengths - Worldwide Brand Name: Daimler-Benz was created since 1926 by two German automobile pioneers, it headquarter was establish in Germany. ... - High Safety Concern: Mercedes-Benz attempts to diversify away from competitors, company decides to focus on safety which is the second of Moslow’s needs that customers always concern after satisfy physical needs. - Effective Channel of Distribution: Benz has a lot of customers within Thailand and also in other countries; they are mostly concern on services that Benz provides. In order to give sufficient services, Benz sets up many dealers throughout Thailand which means Benz has strongly control over its channel of distributions. ... - Innovation: Car is the product that needs technology to support all the time, so Mercedes-Benz always be the first one who initiates new minor design such as new round front light. ... Weaknesses - Narrow Market Segment: Mercedes-Benz customers are the one who able to pay for this range of price that offset with high quality and safety car, it emphasizes on the niche market. ... Company needs innovation to differentiate its products from competitors, so Benz invests heavily on advanced technology of machinery which considers as the fixed cost of the company and also mainly focus on variable cost such as the cost of hiring high skilled technician.