Food Lion Ad Analysis
MaryAnn Willey Ad Analysis Week 6 MKT100BD I chose the weekly Food Lion ad in my local newspaper, “The Daily Banner.” The ad consists of four pages each twelve by twelve inches. ... The ad is packed full of illustrations in color of the actual products that are on sale this week. Very little to no body copy or white space within this ad, in fact, the ad could have used some space that wasn’t so busy. The Food Lion signature was of course present in the upper left-hand corner of the first page of the ad. The target audience for this particular ad is the household grocery buyer-whether it is male, female, young, or old.