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... 1 Market Description/Structure
The ice cream manufacturing industry is primarily involved with the production of ice creams and frozen deserts. The industry comprises establishments, which are involved mainly in manufacturing ice cream, frozen yogurts, frozen ices, sherbets, frozen tofu and other frozen deserts. ...
Consumer consumption of ice cream and frozen deserts is high. ...
Traditionally, sales in this industry have been seasonal, with sales always increasing in the summer months. With more promotional support in the winter months, like more product launches, suppliers are trying to reduce the seasonal nature of the ice cream manufacturing industry.
The structure of the industry is based on these five product categories; Take home multipacks (20% share), Take home ice cream tubs (30% share), individually packaged impulse (15% share), non-packaged impulse scoop and serve (20% share) and take home premium tubs (15% share). ... 2 Market Size
In 2002-2003 there was 85 ice cream manufacturing establishments running in the industry. ... The industry is ranked 346 out of 478 by industry turnover, which was $600 million in 2002-03, while industry gross product was $131.1 million, but the industry is growing slower than the economy, which means the industry is struggling and going through a decline stage. For real growth, industry turnover in 2002-03 was –1. ... Australia ranks third in the world for ice cream consumption per capita with 18 litres per year, so it is a relatively big market in Australia compared to other countries in the world.
Approximate Word count = 1094
Approximate Pages = 4.4
(250 words per page double spaced)
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