Marketing 1
What is Marketing? What exactly is marketing and why is it important to you as an entrepreneur? Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. ... In order to distinguish marketing from other related professional services, S. ... You might think of marketing this way. If business is all about people and money and the art of persuading one to part from the other, then marketing is all about finding the right people to persuade. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service). ... If you fit the classic definition of an entrepreneur (someone with a great idea whos under-capitalized), you may think marketing is something you do later -- after the product is developed, manufactured, or ready to sell. Though it may feel counter-intuitive, marketing doesnt begin with a great idea or a unique product. ... While a marketing plan can be a map for success, remember that the map is not the territory. ... A good marketing plan can help you focus your energy and resources. ... The Marketing Plan If marketing is everything you do to place your product (or service) in the hands of potential customers, how do you do it all -- especially if youre all alone? ... A marketing plan is more than your map for success. ... A good marketing plan should do the same for you. Here are six things your marketing plan should help you accomplish. 1) Prove that you understand your industry. ... If you want to attract investors, a written marketing plan is essential. 6) Focus on a single effective marketing concept. ... Here are the major components that you should consider when writing your marketing plan. ... If youre an entrepreneur, your company objective might also serve as your marketing objective. ... This section of your marketing plan outlines what media mix youll use to reach your audience. ... A successful marketing plan is based on research and analysis. ... Marketing Tips After more years in marketing than I care to publicly confess, here it is. The distilled wisdom and previously undisclosed two-step strategy for success is simply this: 1) Have a clear intention. ... Its a fundamental misconception to believe that you can control the process or the outcome of marketing activity. ... If you cant control the process or the outcome of marketing, wheres the fixed point? ... Building relationships and providing customer service is not a marketing event but the creation of an environment of trust. ... Even if everyone on the planet is a potential customer, mass marketing in the early stage of your company development is too expensive and unwieldy.