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1. What strategy of growth would recommend to Vine San Pedro? How it would assign the priorities of sales of export versus domestic market? What implicancias have each one of these options for the Vine? In the domestic market it would recommend to him that it was positioned as an a marks of better quality and for that it would say to him that it increased his percentage of cost of Marketing from 3% to at least 30% to equal his competitors who spend those amounts in that item and that thanks to that can receive 5% more in prices due to the perception which they have of the quality. If VSP focuses in increasing their participation of market in the domestic market to of the 10,7% to 15% implicancias that would bring would be an increase in the wine consumption in 11 million liters in next the 5 years.
Approximate Word count = 548
Approximate Pages = 2.2
(250 words per page double spaced)
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