INFOINC
Background Information InfoInc is a relatively small, start-up web-based company in Kansas City, Missouri, that provides accounting and tax information to individuals, tax professionals, and corporate executives online and through email. InfoInc will have advertising space for tax professionals to target individuals that are seeking tax information. InfoInc will initially specialize in the information provided to individuals and tax professionals and in banner advertising, which specifically targets individuals that are seeking tax advice. Once InfoInc is established as a leader in the accounting and tax advice/information community, InfoInc will expand to target corporate executives that wish to have accurate accounting and tax information at their fingertips. The next phase for InfoInc will include helping tax professionals and executives with the management of their email, voice mail, faxing, and other administrative functions. ... Business Model InfoInc would be considered a “Content Provider” under the Internet Business Models that conducts B2B (Business to Business) and B2C (Business to Consumer) electronic commerce transactions. ... B2B transactions will account for the majority of revenue generated by InfoInc, with the remaining revenue generated from B2C transactions. The B2B transactions will include registration fees paid to InfoInc by tax and accounting professionals to search InfoInc’s content-specific, highly detailed tax and accounting information. Advertising fees paid by tax and accounting professionals to advertise their businesses the InfoInc web site. The purchase of customer information (for those who wish to be solicited by InfoInc’s partners) will also be included in the B2B transactions. B2C transactions will be generated from individuals that prefer the do-it-yourself tax method and wish to register for access to search InfoInc’s detailed database or to have a tax professional answer specific questions they might have. ... This will allow InfoInc to establish a customer database and generate revenue through advertising. InfoInc’s target market for generating revenue will be the smaller tax and accounting firms that would have a need for fast, accurate information to assist in their daily business activities. Benefits and Function Tax and accounting firms that specialize in a particular area would benefit from InfoInc’s content by not having to invest time and resources outside of their areas of expertise. A member would have the ability to create highly specialized searches of InfoInc’s extensive database that would return accurate information almost instantaneous; instead of having to search through a hard copy of a publication to retrieve the same information. ... InfoInc’s business partners will have the ability to purchase customer information (for those who have selected to participate) from InfoInc’s consumer database. ... The functionality of the web-site will be very simple and will have the ability to be tailored for InfoInc’s customers. The home page, or portal, for InfoInc’s site will contain various links to InfoInc’s partners: a “Quick Search”, the “Registration-Login” page to access the InfoInc database, the “What’s New in Tax” section, “Ask an Expert” section, InfoInc’s “Privacy Policy”, “Legal Section”, “About InfoInc” section, “Advertise with InfoInc” section, “Links to Featured Advertisers”, and a “Contact” link.