Vermont Teddy Bear Company
Introduction Vermont Teddy Bear Company was founded in 1981 by John Sorinto selling hand-sewn bears out of a pushcart in the streets of Burlington, Vermont. Since this time, the companyˇ¦s focus has been to design, manufacture, and direct market the best teddy bears made in America using quality American materials and labor. Until 1994, Vermont Teddy Bear experienced a great deal of success and profitability. ... Since 1995, the company has had two CEOs. It changed its name to The Great American Teddy Bear Company and then changed it back to The Vermont Teddy Bear Company when customers got confused. The Vermont Teddy Bear Company had been known for its Bear-Gram delivery service. In 1996, the company decided to shift emphasis away from Bear-Grams to other distribution channels. By 1998, the company decided to renew its emphasis on Bear-Grams. Vermont Teddy had always been proud of the fact that its teddy bears were made in America with American materials and craftsmanship.