market analysis
... Trevor Mallard, Minister of sport From: Ryan Edwards Date: 3rd of April 2004-04-05 Re: Masters Sport in New Zealand ___________________________________________________________ Detailing the current masters sports market: • New Zealand has a growing population • Population median age is increasing • Activity levels among young people are decreasing • Physical activity and involvement is increasing among masters sports people. ... 0 Market Analysis: 4 1. ... 2 Current Market: 4 1. ... 0 How the New Zealand Masters Sports market is being addressed. ... 0 Market Analysis: Detailing the Masters Sports market in New Zealand. ... 2 Current Market: In 2002 New Zealand reached a population of over 4 million people with 86% of them living in urbanised areas. ... 0 How the New Zealand Masters Sports market is being addressed. ... ” (Joy, ODT, 2004) The New Zealand masters games is the largest event in the New Zealand masters sports market. ... This provides greater diversity within the games, attracting more participants from various sporting fields in the masters sports market.