Dell
The biggest area of expansion for Dell is the consumer market. In order to develop more sales in this market Dell needs to focus more advertising on the needs and wants of the consumer. Currently Dell promotes its direct model, which is a key factor Dell needs to create a better position for itself in the consumer market. With all of the PCs in the market being more or less equal, Dell needs to focus on what differentiates its products from the competition, namely service and support. ... With a strong emotional ad campaign focusing on the anxieties and fears of the consumers when it comes to making the decision for a computer purchase Dell can reassure the consumers that we are there for them. ... With the build-to-order direct way Dell operates ：you tell us what you want, we don・t tell you what you want. ... Dell can also integrate the direct mail pieces and catalogs with the new pitch to further expand its reach and frequency. Dell can also continue to work towards the small and medium businesses through this strategy using a similar ：mirror； campaign in the trade publications and in trade show displays. The idea will be to have the campaign as recognizable and incorporating the ：Be Direct； slogan that made Dell what it is. According to the Boston Consulting Matrix a ：Star； is in a high growth market such as the PC market and the company has a high market share as in Dell・s case. ... In this case the all of Dell・s products, desktops, notebooks, workstations, and servers fall into the ：Star； scenario and as such Dell needs to utilize strategies that will build the market. ... With the PC market currently in the growth maturity stage and competition is at its highest Dell will need to implement strategies that will continue to maintain their market share and work to develop new markets. ... Fourth, Dell needs to utilize more specific advertising campaigns to promote their products and maintain their position. ... Overall, the strongest recommendation is for Dell to focus on winning the competitors・ customers. With Dell・s proven satisfaction ratings as seen in the study mentioned above, Dell has the service and support as well as the commitment to fulfill the dissatisfaction of the competitions・ customers.