marketing
MARKETING CASE STUDY Table of Contents 1. ... Marketing Mix 5. ... PEST Analysis (Marketing Plan) 8. ... Also, as the mission statement is the bedrock for the marketing plan it should be more quantifiable, as to how much market share easyJet aims to gain in the future, for example. ... Marketing Mix Price • Low price is a key element of the brand. ... ”, slogan: “the web’s favourite airline”) • Advocates internal marketing, creative work done in-house. ... PEST Analysis - Marketing Plan PEST analysis for easyJet for the next 5 years The following factors are likely to have an influence on the airline industry and should therefore be taken into account when formulating a Marketing Plan for easyJet. ... It should also consider putting more emphasis on direct marketing by e. ... To differentiate its brand further on promotional lines, easyJet could introduce a CRM (cause related marketing) scheme, developing a reputation for being a ‘caring airline’, e. ... com for easyJet product life cycle and marketing strategy). ... Furthermore, yield management “can help to better use price in the marketing mix to best reach the most customers” . ... easyJey operates independently from the other companies although some cross-marketing agreements do exist.