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... , (1998)
This assignment will be looking at the objectives of both the commercial and public sectors of the sports industry. ... This is the major difference between a commercial sector organisation and a public sector organisation. Where as the commercial organisation primary objectives is to achieve this, or to at least achieve “an adequate return on investment” Torkildsen (1999), the public sector has other primary objectives. Even though its primary objectives are not to make a financial profit, public sectors may still make a profit.
With the commercial sectors primary objective to make a financial profit, it is not surprising that it is the most dominant sector in the supply of sport and recreation. ...
As stated by Torkildsen (1999),”Commercial organisations do not have an intrinsic interest in leisure and recreation, in and of itself, but in leisure as a source of profit.”
Rupert Murdoch has used this theory to become, “the most powerful person in sports. ...
Rupert Murdoch, a man with “no particular passion for sports” Cashmore (2000), has changed the way in which sport is viewed today. ... As Cashmore (2000) emphases “The introduction of money into pursuits or pastimes that were once played for enjoyment only set in motion a series of processes that changed sports irreversibly and some would say, nefariously. ... Where as is the past, professional sports teams were primarily after field success and not commercial success. ... ”
Manchester United football club, who are a PLC company, have formed links with other professional sports teams who compete in a different sport, such as their links with the American baseball team, the New York Yankees. ... With the team being successful, the marketing and commercial aspects are endless. ... It was declared as being against the public interest.
Approximate Word count = 1400
Approximate Pages = 5.6
(250 words per page double spaced)
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