why managing in an environment of constant change will be necessary in the future.
In a dynamic business arena, marketing strategies must constantly be evaluated in order to keep up with environmental changes. As the average age of the U.S. population increases, customer needs will alter as well. As other demographic changes are made due to increased mobility and lifestyles of consumers, businesses must create marketing strategies that will reach these customers. The U.S. is also faced with a new global environment. Foreign competition has permeated the American arena. Global strategies must be directed to compete on international levels. With the aid of computer technology and telecommunications, time has been compressed so that businesses have greater access to information, and decisions can be made faster Students may choose many different organizations such as Boy Scouts, Girl Scouts, Salvation Army, and the United Way.