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Digitization at GE
In 1999, e-Business became an official GE initiative, joining Six Sigma, Globalization and Services as the key growth strategies for the company. ... In June 2000, GE was named "E-Business Of The Year" in the first annual "InternetWeek 100" survey conducted by InternetWeek. ... There were a lot of contributing factors, but here I will talk about three elements which contributed to the success of digitization at GE ¨C Jack Welch¡¯s leadership, idea of DYB.COM, and the employment of GE¡¯s operating system to promote the implementation. ... In different meetings and sessions at GE, by his speech, Welch got his managers so passionate about the initiative that could not wait to execute this plan. ... Just because of Welch¡¯s involvement, executives and e-business leaders were actively responding to the expectations placed on them to drive GE¡¯s newest strategic initiative. ... COM
IN 1999, GE embarked on a strategic planning exercise known as Destroy Your Business. ... com concept captures the urgency that spread throughout the company after Welch mandated that GE transform itself into an e-business in 1999.
Approximate Word count = 827
Approximate Pages = 3.3
(250 words per page double spaced)
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