NEXT details in short
The bargaining power of suppliers In the case of NEXT the bargaining power of suppliers is limited because there are a lot of providers in this sector. If a supplier wanted to increase their prices, then it would be easy for NEXT to find a supplier that would be willing to supply the same products for a lower price for a short period of time until the differences in opinion had been settled. ... a pair of trousers bought in one store will perform the same task as another pair from a different store), the only way to attract customers to buy from NEXT instead of any of its competitors is to add value. ... Threat of new entrants to the industry For NEXT, the threat of new competitors entering the market is relatively high.