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What explains the rapid growth in the Internet Does it signal the death of broadcast media

Checking e-mail, catching up with friends from overseas through a computer screen, and shopping without having to leave the house are just a few of the things that we have included into our everyday lives over the past seven years through a ‘new mass communication tool’ that we call, the Internet. ... What explains its rapid growth and could it possibly signal the death of broadcast media? In order to answer this we must look at the history of the Internet, its growth in sectors such as business, journalism, and personal use, and finally, its impact on television and radio.

     The Internet has revolutionised the computer and communications world like nothing before. ... The Internet was originally designed for the US government and military, scientists, and defence contractors in the 1980s. (Flew, 2002: 13)

A combination of advancements in technology such as digitisation, packet-switching, and the Internet address protocols have allowed for the development of the Internet. ... Cerf, Senior Vice President for Internet Architecture at MCI Communications, and Robert E. Kahn, President of the Corporation for National Research Initiatives were the ones that should be credited for the concepts that gave birth to the Internet. In the 1970s Cerf and Kahn co invented the TCP/IP protocols and co designed the Internet’s basic architecture. When ARPAnet was divided into military and civilian components, the civilian component gave rise to the Internet, and in 1983 the Internet was officially born. (Pavlik, 1998: 30)

     Perhaps the most important and fastest growing part of the Internet is the World Wide Web (WWW). The conception of the WWW by Tim Berners-Lee in 1989 and development by Berners-Lee and colleagues from 1991 onwards changed the communication capabilities of the Internet. ... ” (Flew, 2002: 12) The impact of the WWW on those using the Internet all over the world was extraordinary.

The fastest rates of growth occurred in 1994-96, which was around the time that Mosaic and Netscape became widely available on personal computers. ... The Internet had the potential to replace rather than simply supplement traditional methods of conducting business.


Approximate Word count = 1693
Approximate Pages = 6.8
(250 words per page double spaced)
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