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Before beginning to analyze the latent problems in the strategy implemented by Nestlé, we must include/understand the strategy concept well. Briefly, a strategy to each other is based on different integrated activities and with great degree from coherence, that allow the company to give a added value to the product, something that allows to be different itself from its competitors. When to think about strategy, which the company wishes to do is to create a product with certain unique characteristics (and desirable), that manage to cause that the company is different with respect to the others, obtaining therefore the preference of the consumers. When gliding a strategy, three fundamental questions are due to answer: 1. Who is the client; to choose to whom I am going to him to sell, which is going to be my market target, to segment the market and to identify that niche or portion of this one to which I am going to direct my product.
Approximate Word count = 586
Approximate Pages = 2.3
(250 words per page double spaced)
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