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BARILA SPA and LAURA ASHLEY AND FED-EX
There is apparently a bullwhip effect in the supply chain of the Barilla Spa and whether the management is aware of it or not, JITD is in fact the solution to this bullwhip effect. ... What conflicts or barriers internal to Barilla does the JITD program create? ...
：It seemed that Barillas customers were simply unwilling to give up their authority to place orders as they pleased; some were even reluctant to provide the detailed sales data upon which Barilla could make delivery decisions and improve its demand forecasts. ... ； the solution of this problem might be changing the way salespeople are paid or salespeople might promote not Barilla・s sales but they might promote distributor・s sales. Other main problem is that if the shelf space is emptied by Barilla, competitors may fill up that space. ...
External conflicts: Main problem is the information sharing problem: distributors are not willing to give the information about the demand to Barilla. ... As one of Barilla・s customers, what would your response to JITD be? ... Result would be less inventory and better service level for both Barilla and as a distributor, me. ... However, if Barilla wants to manage my inventory, he has to pay costs of the potential risks. ... In the environment in which Barilla operated in 1990, do you believe JITD (or a similar kind of program) would be feasible?
Approximate Word count = 1059
Approximate Pages = 4.2
(250 words per page double spaced)
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