Automobile market segmentation from the perspective of customers need
As we start approaching an automobile market analysis from customer view, we realize that we have to locate groups of customers that exhibit similar buying behavior. ... The most common method to conduct a market segmentation is to use demographic criteria such as age,sex, income, location etc to form segments. ... In order to make a respectable approach , one have to consider and focus on all those pieces that consists customers environment along with all those forces that could affect his buying behavior. ... We could start , in my opinion , by dividing car market into the following basic categories based on usage A. ... Off-road Car Those basic categories, cannot describe in detail all customer behavioral attributes , so we have to continue our analysis to further depth to try to describe the forces that could drive customers into the final buying decision. ... Some benefits that customers might seek in order to satisfy their needs are: Interior space, safety, durability, convenience, powerful engine, sport performance, Spare part support and after sale service etc “Desires” are all those priorities that could be raised by customers generated by social status, professional success, trends, image building, imitations, lifestyles, hobbies.