Renaut Nissan Alliance Basics
To set up a powerful automotive group ranked in the top five worldwide by boosting the performance of Renault and Nissan through wide-ranging cooperation, while preserving the two companies distinct identities: this was the aim of the agreement signed on March 27, 1999 when Renault took an equity interest in Nissan. The Alliance is the first industrial and commercial alliance of this type between a French company and a Japanese company. Renault and Nissan are pursuing a common strategy for profitable growth and are linked by a community of interests. Rapid progress In addition to the complementary strengths of the two groups and the huge potential for synergies, the success of the Alliance depended initially on a recovery at Nissan.