First 6 months marketing strategy for new Smirnoff Alcohol
... Therefore to this we have already used a well established PR of the current Smirnoff products, using Smirnoff helps to make our product well known as the people we are aiming our product towards should know or heard of Smirnoff being a highly established vodka manufacturer, Smirnoff also already has a large customer base and is a worldwide distribution, all these factors help us to publicise our product. ... Crave is the same price as Smirnoff Ice we have chosen to do this as we did not want competition between the two drinks. The first year we release our product it will only be distributed within the UK only, we have decided to this to see how well we do on selling our product in only its first year, after year one depending on the sale figures we will distribute around the US.