BTO
... Shortly, BTO will be added to this list. BTO is the acronym that stands for Business Technology Optimization. ... BTO provides the ability to assist organizations in making their IT systems as efficient as possible while optimizing the associated costs. This is not the only benefit of BTO. BTO is also designed to take real world business objectives into account to confirm that the complete organization benefits from optimization, and not just the IT department, as we will see from the enterprise, Mercury Interactive (Ericson, Article 4723). All in all, the ultimate goal of BTO is to allow room for more discretionary spending on strategic initiatives that help businesses attract new markets and provide higher customer value (Stodder). Some remarkable statistics describe the need for BTO. ... BTO is targeted at solving typical IT problems similar to these, including late projects, missed budgets, incomplete objectives, and cancelled projects (Editors). ... ” With the broadening of their IT management to include the BTO strategy, they are now the global leader in business technology optimization solutions. ... Over the summer, management software vendor Mercury Interactive began the transition to adopt a BTO solution, a term they coined themselves. ... Another step Mercury has taken to pursue BTO is obtaining a $15 million licensing deal with Motive, a company who will provide Mercury with tools that will allow customers to develop applications for the diagnosis, repair, and resolution of problems that production applications have. ... A final step in the transition towards BTO is the biggest announcement in the company’s history.