Proposed Marketing Strategy fo Best Buy
Marketing Strategy: Best Buy currently leads the consumer electronics market in sales and revenue. ... Best Buy’s current market is primarily made up of teens to middle aged adults. It is necessary that Best Buy expand their target market to seniors. ... In order to spark interest, Best Buy must be informative. ... By advertising on television and in newspapers, Best Buy will surely catch the attention of the expanded portion of their target market. ... They will tell their friends how much they learned at Best Buy and there is no reason to feel intimidated by technology. ... Best Buy’s Employees are known to lack knowledge about the products they are responsible for selling. ... Best Buy must erase the stigma their employees were labeled with.