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... Customer service staff for Callaway is empowered to make decisions that would be pushed to the CEO in other companies
„X Callaway drivers, irons, woods, and putters are the mostly used by professional golfers in 1998-1999 in all tours combined
„X Exclusive licensing agreement with Nordstrom to sell line of golf apparel
Weaknesses
„X Do not have any of the ¡§big names¡¨ in the PGA under their payroll
„X Are not as cost effective as they were before 1998
„X Intellectual property and intelligence can be leaked to competitors
„X Knock-off clubs of inferior quality, but similar in design and appearance can be easily produced and sold for much cheaper than Callaway golf clubs
„X Going into golf ball industry which is already dominated by Titleist
Opportunities
„X Number of U.
Approximate Word count = 418
Approximate Pages = 1.7
(250 words per page double spaced)
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