Procter Gamble Scope Case StudyGwen Hearsts Decision
Gwen Hearst--Scope Brand Manager: Upon graduation from Ontario business school in 1986, Hearst joined P&G as a brand assistant. In the up coming years she held positions everywhere from the Associate Advertising Manager for Oral care to Assistant Brand manager for Scope before her promotion as Brand Manager in 1988. Hearst planned, developed, and directed the total marketing effort and her responsibilities include maximizing the market share, volume, and probability for Scope.