Is fair trade really what the coffee glut needs
Is fair trade really what the coffee glut needs? The question of fair trade has a lot to do with business ethics. ... When dealing with fair trade, this difference is usually socially tied. Nescafe and Kenco Two companies that are well known world wide for producing excellent coffee and are also market leaders in the coffee industry are Nescafe and Kenco. ... Nescafe has a reputation of coming up with new innovations that have revolutionised the coffee industry. Some of these innovations include the use of glass jars in the packaging of coffee, the invention of soluble coffee, the invention of freeze-dried coffee, the invention of ready to drink canned coffee to take away, and also the introduction of coffee vending machines. ... Kenco now has a new marketing initiative which is that it has joined forces with an international conservative charity, The Worldwide fund for nature (WWF), to launch a three-year initiative centred on its origins coffee range. The partnership will aim to raise a minimum of £300,000 over three years for people in countries where coffee beans for Kenco origins range are grown namely, Kenya, Costa Rica and Colombia. Is fair trade the ideal thing for a business to get involved with? There are two perspectives when looking at this question and one is that by helping farmers and other producers all around the world, it is ethically correct; while the other perspective is that “fair trade is profitable for businesses. In the coffee market, supply prices are falling while end user prices are rising.