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Case Study
Hershey’s Enterprise System Creates Halloween Tricks
1. The business strategy of Hershey was the emphasising its core mass market candy business. ... An ERP system and related software was a good solution to Hershey’s problems because it will integrates all facets of the business, including planning, manufacturing, sales and finance so that they can become more closely coordinated by sharing information. ... Secondly Hershey employees were having trouble entering new orders into the system. ... As a result of system failure Hershey customers found their shelves empty as Halloween approached. ... As a result, 100 of Great Norths 700 customers had no Hershey candy when Halloween arrived. As a result Hershey’s distributors lost their credibility, Hershey’s sales dropped. ... The answer is that it’s a fault of both Hershey itself and the software vendors. Hershey’s CEO started to blame the system, that this system can be used only for smaller units.
Approximate Word count = 695
Approximate Pages = 2.8
(250 words per page double spaced)
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