McDonaldization

George Ritzers’ theory called McDonaldization isn’t really about McDonalds, or even the fast food industry, but it states that society uses McDonalds-like methods to become more rationalized. ... Calculability is the second step within McDonaldization. ... Now that we know what McDonaldization is all about lets apply it to my favorite one-stop shopping store Wal-Mart. ... I also want to compare McDonaldization not to an industry but to an institution the military. ... McDonaldization allows us to expect certain things, helps us to manage our time better, and makes life a little bit simpler. ... All in all, One can argue that McDonaldization has both positive and negative impacts on our world.

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