Zara
... The present paper discusses the influence of market orientation on managerial organisations through analysis of the Inditex group, with emphasis on Zara. ... Inditex is an international fashion manufacture and distribution group (see Table II) with five store chains, Zara, Pull & Bear, Massimo Dutti, Bershka and Stradivarius. ... This report contains the first of the case studies carried out in the context of this research, and examines Zara, a strategic unit in the Inditex group, which is shown to be a paradigmatic example of the development of market orientation in a company, as a basis for the company’s performance and competitive advantages. ... The group is best known for its Zara brand.