Pepsi Environmental Analysis
... The one company includes Pepsi-Cola brands, Tropicana brands, Frito-Lay brands, Quaker brands and Gatorade brands. ... In 1997 they held nine different brands with over $1 billion in global sales (Lay’s, Doritos, Ruffles, Cheetos, Pepsi, Diet Pepsi, Mountain Dew, 7-Up and Miranda). ... Within one hour of the FDA approval of the sweetener Sunett (acesulfame potassium or Ace-K), PepsiCo announced the launch of its breakthrough new product called Pepsi One, the first ready-to-drink beverage in the US to contain the new sweetener. Pepsi One, a totally new product formulation, created specifically for the US market (although the product was already launched in Europe in 1993 under the name Pepsi Max) delivers the ideal offering for consumers who want it all - great cola taste with only one calorie. ... ENVIRONMENTAL ANALYSIS The useful mnemonic INSTEP provides an easier approach to underline the important issues that occur in the external environment International Factors Nature/Pressure Groups Socio/Cultural Factors Technology Economic/Business Political/Legal Conditions International Factors PepsiCo operates globally which means that the company is present in markets all over the world, including all continents.