Internal and external environments of Learn Essays

Internal and external environments of coca cola

MANAGEMENT PRINCIPLES FOR ADMINISTRATORS Assignment 1- Case Study QUESTION 1 EXTERNAL ENVIRONMENT General Environment Economic • South East Asian currency crisis in ‘97’ disrupted the exchange rate as coke received 80 per cent of its profit from overseas. ... Socio-Cultural • Varying consumer tastes – Other than cola, for example;  Sprite- lemonade flavour  Fanta – orange flavour  Wide range of juices  Sport drinks  Coffee and tea flavoured drinks, and  Energy drinks. ... • The newly decentralised relationship between the employees, management and the coca-cola organization. ... • Energy drinks – Redbull • Coffee drinks – Frappucino (Pepsi and Starbucks) Customers • External customers – soft drinker’s worldwide. • Internal customers – Adverting agency Marketing (Sergio Zyman) Partnered bottlers Alliances Suppliers • Bottlers situated worldwide, this is due to Cokes decision to become an active partner with these companies. ... INTERNAL ENVIRONMENT Board of Directors • Roberto Goizueta – chief executive (17 years). ... QUESTION 3 Unquestionably Coca-Cola is a large if not the largest beverage producers in the world. ... However, cash cows can be rather useful as in the case of Coke, Goizueta used the profits made from Coca-Cola to invest in other market opportunities like partnering with Nestle to produce a coffee based drink. ... Five Competitive Forces for Coca-Cola THREAT OF NEW ENTERANTS The threat of new entrants is fairly low for Coke as new entrants will need a tremendous investments in plant, equipment, and distribution systems to compete closely with Coke.

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