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... At the same time, fast food organizations have been warned to
do something about this problem. ... People believes that the dominating cause is by eating more and more
fast food, becuse fast food contain large amounts of calories way over
their daily body requirement . ... So many people are still choosing fast food as their lunch, because it is cheap, fast, and has a satisfying taste. Fast food factories successfully catch the consumers eye sight. ... There are several different groups of people who like to go to fast food restaurants for various reasons. The first group of customers like fast food because it easily solves their urgent hunger all the time. It commonly appear in groups of workaholics, they do not care about the nutrutional structure of food. ... The third group of consumers are children, they dominate majority of fast food market portion. Also it is fast food factory majority target within the market. For accomplishing this target , fast food companies strategically touched childrens attention. Such as free dolls within a certain set of meals, the method has recently been popularly used to attract children, and has been a identifiable success. ... Robert Passikoff [president at Brand Keys, a brand and consumer loyalty consulting company] said: ¡°consumers say they want healthier food,¡± Marketers cannot rely on what people say, or on successfully introducing health-consciousness to brands that never had it before. ... Recently, consumers have been suing fast-food chains, such as McDonalds, for contributing to their obesity and diabetes, and the medical community has increasingly focused on obesity. ... Therefore to make consumers more aware of the calories contained the consumer groups are urging state and local legislators to require fast-food restaurants to put listings of the calorie content of their menu items in plain view, and the suggested actions include posting nutrition information
more prominently, offering smaller portions, developing healthier menus and
generally expressing more concern over obesity.
Approximate Word count = 1377
Approximate Pages = 5.5
(250 words per page double spaced)
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