What are the problems associated with fact based selling data

What are the problems associated with fact-based selling data? One problem with fact based selling is the issue of how current the data is. ... How should retailers used this data? Retailers should use fact based data in repositioning their products. Knowing the key trends amongst consumers buying behaviors, retailers can offer promotions on products based recent sales and can reposition other products that may also fit a shoppers needs. ... This fact is supported by the information showing that over half of salty snack consumption comes from shoppers whom shop in three or more channels.

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