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... With Americans spending so much time listening to the radio, many become tired of the monotonous AM/FM broadcasts they listen to everyday. Out of the midst of the many dull AM/FM stations broadcasted throughout the nation today, satellite radio rises as a new hope to unhappy radio listeners everywhere: Satellite radio is working to “[free] drivers from having to listen to repetitious AM/FM radio stations on long drives and commutes” (Joyce, 2003). Satellite radio distributes a wide range of channels that target different listener tastes such as heavy metal, show tunes, news, sports, bluegrass, and books that are may not be available in many regions of the United States. Although AM/FM stations begin to cut out after the listener leaves the perimeter of the broadcaster’s tower, satellite radio gives listeners the same stations and sound quality virtually everywhere they go in the United States. This satellite radio service is only sold by the two giants in satellite radio today: XM and Sirius. ... Benefits and Barriers to Adoption
Salesman Brian Mather of Chicago, a sports-radio lover who has grown weary of local talk shows about the Bulls, says “his new satellite radio and its national sports broadcasts have dulled the pain of his regular 90-mile drive to Milwaukee. ... “For a stone digital-music geek who has an iPod jammed with thousands of MP3s and no real interest in straying from custom play lists, satellite radio is probably unnecessary. The same goes for talk-radio junkies with well-established affinities for local shows. However, if you’re a music lover with wide-ranging tastes, a driver who spends a lot of time on the road, or a resident of a rural area with no satisfactory radio options, satellite radio is a digital dream come true” (Wallace, 2003).
Approximate Word count = 1401
Approximate Pages = 5.6
(250 words per page double spaced)
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