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Key message
Your presentation MUST have a key message. ... Indeed, if you do not spend enough time on thinking through your key message you may well be wasting your time - and that of your audience - when you come to give your presentation. ... That means if the next stage of your presentation sets about answering these questions your talk is following what the audience perceives as its route through the material. ... These reasons and the detail behind them will form the first main section of your presentation
In our example, the presentation may go on to consider:
That marketing managers cant do their job without market research
That software makes accessing research easier
That there is no suitable program that works quickly enough for marketing managers
? ...
However, this is the least important part of your presentation. ...
Having said that, how is an important part of the presentation as it necessarily follows the logical set of questions being asked subconsciously by the audience. ... Quite how they achieve tour desires will be up to them after your presentation - you are just providing some guidance. ... So now you know the three steps to a successful presentation, all you have to do is put them together in USING WHPI. ... uk
Or call: +44 118 971 4707
Or fax: +44 118 971 4704
Or write: 19 Swan Drive, Aldermaston, Reading RG7 4UZ, United Kingdom
Presentation writing links
The Presentation Business
Britains foremost presentation skills training organisation, run by the inventor of the Why? ... He uses the techniques of The Credibility Pyramid in his own talks and he also teaches credibility techniques for business presenters for The Presentation Business.
Approximate Word count = 1931
Approximate Pages = 7.7
(250 words per page double spaced)
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