Bob The Builder
Assessment 2 for BUSM1111A, BUSM1111B and CITM1008 - Introduction to the Market: Marketing and Economcis (Sem 1, 03) Assignment Task This assignment accounts for 50% of your grade for the module. You are required to read the case study below and answer the question. Your answer should be logically structured, word-processed/typed and not exceed 1,500 words. Your response must be handed in to the collection box in Bredon Hall (reception) by 6pm on Tuesday 16 December 2003.There is no need to search for evidence beyond the case study itself. If you wish to undertake any wider reading this should be around the marketing principles covered in the module and relevant to the case study. It is important that you support your answer with reference to relevant information from the case study and applied concepts from the module. This assignment addresses learning outcomes 1 – 3, and is also relevant to 5. Assignment Case Study - The Prius: Leading a Wave of Hybrids There are lots of reasons why Americans might buy a high-tech car that gives high mileage and emits fewer air pollutants.