Dell
Dell Computer Introduction In 1984, Michael Dell setup a mail-order businesses from his dorm room with its main focus in selling personal computer. Dell promote their product to their customer by cataloging their product and allowed the customer to ordered by using mail. At that time, Dell was the first company that put effort in changing customer style in purchasing their personal computer. In1988, Dell conducts initial public offering of company stock, 3. ... In 1994, Dell launched www.dell. ... In 1996, Dell which was located in The Round Rock, Texas, in collaboration with CIO-100 honoree hatched a concept to design and order computer system over the Internet. Dell uses this online ordering system to tracked customer information. This new technology concept used by Dell now is known as Customer Relationship Management (CRM). Dell is the creator of CRM and still using it. Today, Dell is expanding their business from computer system and parts into consumer-electronics. ... Besides providing the customized product, Dell has the commitment to offer the lowest prices for a whole new line of products. By applying good CRM method and providing customer to customize their products, Dell has satisfied a lot of customers and made them as Dell’s loyal customer. This benefits Dell to gain the title as the computer seller leader in US with nearly 30% market share. ... Dell also rated as No. ... Dell can achieve level of success is not because of the CRM system that is being used. CRM is the front-end system only as the bridge between Dell and their customer. ... Dell’s objective is focused on customer satisfaction. Dell spends a mere 1. ... CRM Technology Application in Dell Computer Corporation Data Mining Dell Computer uses CRM to keep track and store customer information about customer that ever purchase any product from Dell.