Sears Roebuck Inc
Sears had been a leading company in the 1980’s and the early 1990’s. ... ) of Sears is “Where else?” which implies that you can get almost anything at Sears. ... ” campaign, “The softer side of Sears” was their tag line, and this targeted females from the ages of 35-50. This is where I think they lost one of their main audiences, the 25-50 year old males that would go to Sears specifically for the Craftsman tools. Craftsman is still the biggest success Sears has still enjoyed. ... The problem with the Sears brand is that their marketing isn’t working for them. The Sears Catalog was a huge success in early 1990’s, but has dropped off since, because of internet shopping. ... The advertisements that Sears has used in the recent past are very plain.