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Ruth Owades, founder and CEO of Calyx & Corolla, must decide on a marketing strategy that will take the company to its full potential in the long-term. Although Calyx & Corolla’s results have exceeded Owades’ expectations, it must find ways to further take advantage of its innovative distribution channel to increase its customer base.
Calyx & Corolla fills many gaps that are present in the fresh flower market. ...
Calyx & Corolla’s most prominent strength is its highly efficient distribution system. ... Calyx & Corolla’s relationship with its growers also contributes to the efficiency of distributing flowers. ... Growers, in turn, provide Calyx & Corolla with inventory updates so the company can easily determine whether to find more suppliers or offer special promotions. ... Calyx & Corolla also has continuity programs, which provide its customers with beautiful flowers regularly throughout the year.
Approximate Word count = 665
Approximate Pages = 2.7
(250 words per page double spaced)
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