Marketing Plan for a Hand Car Wash
Stafford Car Wash will be the prominent car wash for vehicles in Stafford Virginia. ... The differentiator for the car wash will be the quality of the work. There is only one automated car wash in Stafford, Virginia. Stafford Car Wash will offer hand car washes for the same amount customers currently pay at the automated car wash. Additionally, the car wash will provide excellent service, efficiently and expertly cleaning customer’s cars so that they will be repeat users of the service. The car wash will be based in Stafford, Virginia. ... Stafford Car Wash will have 50% market share by year three, and it aims to convert a larger percentage of customer’s away from machine car washes, which damage a car’s finish. The Marketing Environment -Competition. The competition in the car wash industry is average in Stafford, Virginia. Sales figures for the industry are hard to obtain since there is only one car wash business in Stafford, Virginia.