Southwest AirLine
Southwest Airlines Company is a domestic airline that provides short, frequent, point-to-point, low cost service in the United States. Southwest Airlines Company focuses on point-to-point, rather than the popular hub-and-spoke service in markets with frequent, conveniently timed flights, and low fares. As of December 31, 2003, Southwest Airlines was serving 337 nonstop city pairs. Southwest Airlines’ average flight length in 2003 was 558 miles, with an average time of approximately 1. ... Southwest complements these high-frequency short routes with long nonstop service between markets such as Baltimore and Los Angeles; Phoenix and Tampa Bay; Seattle and Nashville, and Houston and Oakland. Due to Southwest’s market strategy of focusing on point-to-point service it has grown into being the sixth largest and one of the strongest airlines. Southwest points out to airline customers that it is not trying to fulfill the needs of all fliers. ... Due to this raw but yet effective strategy, Southwest has ranked first in market share in more than 90% of its top fifty city pairs and has been holding an overall market share of at least 65%. ... Most programs issued by other airline companies focus their reward programs on total miles flown with the company. ... The airline holds in flight passenger contests with the winners receiving frequent flyer miles and vacations. ... Southwest is able to boast that it holds the only program that rewards people for short trips. Southwest purposely provides low prices due to the competition it faces in short haul markets from ground transportation.