Reebok Analysis
... The most important are as follows: Problems & Issues: q Constantly changing consumer tastes and preferences q Differentiating itself from its competitors q Reebok’s financial stability and dependency on its foreign manufacturers q Allocation of capital resources for marketing Financial Analysis: Reebok International Ratio Analysis 1999 2000 2001 2002 2003 Liquidity Ratios: Current Ratio 2. ... In 2001, Reebok had a current ratio of 2. ... q Reebok’s Cash Ratio, which considers only cash and cash equivalents, was . ... This means that Reebok has $. ... q Overall, based on the current ratio, it seems that Reebok is able to pay its current obligations as they come due. However, when only the most liquid assets are considered, Reebok is a little less flexible. ... 59% of Reebok’s sales become profit, after expenses. ... Reebok has a rate of return 6. ... Reebok is providing a return on equity of 14. ... q Reebok seems to be performing below the industry in all of these measurements. ... Reebok is generating $1. ... It seems that Reebok is using its assets wisely. ... Reebok is generating $22. ... This is surprising because Reebok does not have any significant fixed assets due to the fact that it does not do its own manufacturing. ... At Reebok, 22. ... 80%, Reebok’s capital structure seems to be half equity and half debt. ... q In the case, it is stated that Reebok has significant debt and will continue to obtain debt to finance its operations. ... q Self-concept – Reebok sees itself as fashion-conscious in the athletic footwear, clothing, and accessories industry. ... q Concern for Public Image – “committed to social corporate responsibility” and strong stand for human rights and human dignity q Concern for Employees – Reebok has published its “Human Rights Production Standards” – provides strict standards of how employees should be treated. Reebok goes above and beyond the call of duty. ... child care center for employee’s children q Proposed Mission Statement: Reebok’s mission is to provide fashionable and high-quality footwear, apparel, accessories, and equipment to image- and fashion-conscious athletes, sports and fitness enthusiasts, and casual athletic shoe buyers across the globe. Reebok strives to grow its quality market share, while being conscious of both fashion and consumers needs. Reebok is also dedicated to the fight for human rights and aims to go above and beyond the call of duty in its treatment of employees. ... ” This is one of Reebok’s core competencies. ... Another core competency is Reebok’s ability to develop products geared toward the needs of Reebok’s primary market segments through its product creation teams. A third core competency is Reebok’s aggressive and effective marketing schemes. ... Tying into its core competency, Reebok’s distinctive competency is its ability to determine consumer needs that are not being met by any other channel, and create goods to meet that need.