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A new player in the game of radio appeared to the public several years ago when television commercials began airing featuring popular musicians as well as pianos, guitars, and various other musical instruments falling from the sky into peoples cars and homes. The new player was satellite radio. The commercials were for XM Radio, satellite radios first company to offer its services to the public. Another company called Sirius Radio soon followed and the future of radio was much in question. The recent emergence of these two companies and the industry of satellite radio have many people questioning whether or not traditional AM and FM broadcasting can handle the new competition or if it is on the decline. This paper briefly describes satellite radios two available companies, XM and Sirius, and discusses whether or not they are serious threats to traditional broadcasting.
There are 13,000 AM and FM radio stations being broadcast across the United States today (Yang 2004, p2). XM satellite radio offers 121 channels while its counterpart Sirius offers 105. ... The difference between the stations being broadcast over AM and FM bandwidths and the channels being offered through satellite radio is that the AM and FM stations are limited in their coverage area. The channels offered through satellite radio have unlimited coverage area (Smith 2004, p139). ... Many of these people are interested in being able to listen to a clear radio station of their choice with little to no commercial interruption from coast to coast. Satellite radio offers this as opposed to AM and FM stations that fade out once the person has traveled outside the stations coverage area. ... For example, a customer browsing through Sirius radio channels might stumble upon a channel devoted to music from the 1980s, NBA basketball, a discussion on the Hungarian food supply, or a conversation between truck drivers concerning the improvement of truck stops (Smith 2004, p139).
Approximate Word count = 1455
Approximate Pages = 5.8
(250 words per page double spaced)
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