Demographics
For the German restaurant, we have identified our target market based on four demographic variables to define our target market. Later in our paper we will segment our market even further. The four demographic variables were chosen because they would affect our target market the most. Location is perhaps the most important because in a flooded restaurant market, we cannot expect our customers to travel too far of a distance. Age is another very important factor because of our location. Within our geographic area, there are two University of Wisconsin campuses which significantly affect the age and income of potential customers in our area. Since our restaurant will be perceived to be upscale, we feel our target market will be older than the college crowd.