ebay in 2002 the challenges of sustained growth
ebay in 2002: the challenges of sustained growth EBAY IN 2002: THE CHALLENGES OF SUSTAINED GROWTH A Written Analysis of Case I. Problems/Issues eBayˇ¦s primary problem is how to cope with the challenge of sustained growth and maintain its position as the dominant player in the auction industry. Its secondary problems are the challenge to retain its traditional values and community culture, given its rapid growth and the changing size and composition of its user base and the challenge of how far can the company expand before its core busin a It revenue.