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... In the process companies make the mistake of overlooking their internal market, which are their employees. Businesses sometimes forget that although customers are the driving force of a business, employees are the backbone of it.
The concept of employees as marketers is a rather new one, but it is very important if you want to have a successful business. The study of consumers’ behavior and employees’ behavior helps firms and organizations improve their marketing strategies by understanding issues such as:
1. The psychology of how consumers and employees think, feel, reason, and select between different alternatives (e. ... For example, by understanding that a number of different messages compete for their potential customers’ and employees’ attention, they learn that to be effective, advertisements must usually be repeated extensively. They also learn that consumers and employees will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding employees companies are in-turn understanding their customer which allows the company to make a more informed decision as to which strategy to employ.
No one fulfills your corporate philosophy or promotes your products and services more than your employees. ...
Some of the things that turn off consumers are long lines and employees who don’t pay attention or just go through the motions. ...
Frontline employees are in constant communication with the customers and management tends to not know the needs of those customers. ... Frontline employees are the bloodline from the customers to the management team. If the management team does not believe that all the information is getting back to them from the customers through the frontline employees, managers must make sure that there is some form of interaction between them and the customer.
Approximate Word count = 1441
Approximate Pages = 5.8
(250 words per page double spaced)
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