|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
Value Creation
Value Creation at ABC COMPANY
ABC COMPANY provides packaging materials and labels to the pharmaceutical industry, including bottles, boxes and blister packaging, for both over-the-counter and prescription products. ...
This paper discusses how ABC COMPANY can create added value for its current and prospective customers.
Sources of Value
Companies can provide added value to their customers in a variety of ways, including bundling products and services, product customization, product innovation and customer responsiveness. ... Business-to-business marketers always need to be looking for ways to capture more profitable links in the value added chain” (Magrath, 1994, p. ...
The advantage to bundling is that it not only adds value, but it also provides the opportunity for the supplier to increase revenues by selling more elaborate products. ... Now, companies throughout the world have embraced mass customization in an attempt to satisfy the diverse needs of their customers and to provide unique value” (Bearden, Ingram and LaForge, 2003, p. ... Dell Computers offers value through product customization, without increased costs or extensive lead times.
Product customization to meet customer needs is another way companies can add value to their product offerings.
Product Innovation
Improved product designs add a perceived value, and often require only a minimum of marketing effort. ...
New product innovations often add value.
Customer Responsiveness
By determining what customers and prospective customers want, suppliers can add value.
“Value is created when the offering enables your customers to achieve their objectives, or achieve them more readily.
Approximate Word count = 1227
Approximate Pages = 4.9
(250 words per page double spaced)
|
|
|
|
|
|