Social Business Study

... The study might have been a little shaky due to the fact that the person who invented the product, also conducted the study. ... From a business point of view, the emphasis is on time to market and grabbing market share. ... Robins did the right thing by conducting another study to reinforce the initial study. Unfortunately, when Robins conducted an outside study to corroborate Davis’s analysis, they compounded the issue by ignoring the first findings in 1972 and not publishing it to the outside world. Had Robins initiated some action from the study, such as a recall or an attempt to redesign the product, then not releasing the report would have been a little better. ... Session 6: Social Responsibility Q1: I believe that “fairness” depends on what side of table that you sit at. ... Session 6: Q4: I would agree with Bogle in his summation that the mutual fund business has its share of problems and moral hazards.

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