danone distribution
Coke, Danone strike second water deal The Coca-Cola Co. and Groupe Danone have formed a partnership for the production, marketing and distribution of Groupe Danones retail bottled spring and source water business in the United States. ... Under the agreement, Groupe Danone will contribute the assets of its retail bottled spring and source water business in the United States, including five production facilities, a license for the use of the Dannon and Sparkletts brands as well as ownership of several value brands. In addition to a cash payment for a 51 percent equity interest in the partnership, Atlanta-based Coca-Cola (NYSE: KO) will provide marketing, distribution and management. The partnerships assets will include Danone Waters of North Americas production facilities in Mount Shasta and Anaheim, Calif. ... In April 2002, Groupe Danone and Coca-Cola announced a master distribution agreement under which Coca-Cola will manage marketing execution, sales and distribution for the Evian brand in North America. Danone Asia Danone Asia upped its stake in Bright Dairy to 7. ... WHITE GOLD: Multinational dairy giants have opted to form joint venture companies to improve their branding awareness Danone paid the Shanghai State-Owned Assets Management Co. ... The deal seems to be not a gesture of retreat but an adjustment in Danone’s international strategy, according to some analysts. ... Despite the success Danone has had in China’s biscuit and mineral water markets, the multinational company has failed to attain similar magic in the Chinese dairy market. Its dairy products have found little access to the mouths of Shanghai residents partly because of their comparatively higher prices, which has vexed Danone. ... Less than a decade after its arrival, Danone began to withdraw from the dairy market by selling factories to local enterprises and adjusting its strategies in China.