Can Target Thrive in Wal Mart s Cross Hairs

The discount retailer known as Target is readying itself to compete head on with the world’s largest retailer: Wal-Mart. Target executives don’t want investors to think that competing with Wal-Mart is just a gamble. Target executives prefer to think of it as a calculated risk – there is a market for Wal-Mart in retailing, and a niche for Target. But, can Target survive in a Wal-Mart world? A huge contributing factor between the increased competition between Target and Wal-Mart was the demise of K-Mart.

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